Seattle - 2013
In August 2007 I packed up from Madison, WI and drove out to LA (cue Neil Young 'Out on the Weekend'). A few weeks later I found myself washing dishes at the most beautiful cafe I'd ever seen, working with amazing, passionate people and learning about the inspiring world of Specialty Coffee. Intelligentsia Coffee
in Silver Lake was truly a life-changing experience for me and I am forever grateful to them for that. So many of my colleagues from that era have gone on to do great things starting or working with innovative, visionary companies.
Over the next few years I continued to learn and explore, always amazed by power of coffee to connect and empower people, particularly when sourced responsibly and working directly with producers.
Here are a few key experiences that have shaped my outlook and trajectory:
So many amazing people and such a giant platform for Specialty Coffee. This also happens to be roughly the time I met my amazing wife, Deanna, who has been immensely and endlessly supportive.
At Slow Food Nation - 2008
There is just no event or experience in the world like TED. To be there serving coffee was an honor
In 2012 I sat on a panel called "Entrepreneurship and Experimentation in North American Cafes"
hosted by Sprudge
at Let's Talk Coffee
in Medellín, Colombia. For my intro they summarized my bio as follows:
“From humble beginnings washing dishes for Intelligentsia Silver Lake, Jared Linzmeier progressed up the chain from barista to roaster, quality control specialist to regional wholesale manager. In 2011 he amicably departed Intelligentsia to become Director of Coffee and green buyer for Seattle’s revitalized Caffe Ladro.
The panel and entire experience in Colombia was so amazing. Big thanks to Sprudge, Ladro, and Sustainable Harvest for making it happen. This event has been groundbreaking for lots of ideas and opened doors for many coffee producers as well. Hats off
photo by Sprudge
Fast forward a couple years and I'd been spending lots of time visiting coffee farms, still learning lots along the way, and more inspired than ever by the evolution of Specialty Coffee. Caffe Ladro,
particularly Founder Jack Kelly, gave me the reins to guide his coffee program, a task that was both massive and exciting.
Guatemala 2012 (photo by Stephanie Ratanas!)
Costa Rica 2013
Throughout my journey I had always dreamed of owning my own roasting company.
That dream grew and evolved and eventually became Ruby (named after Ruby Szitta, my grandma).
In October 2013 we packed up and left Seattle to set up shop in lovely Central Wisconsin. It's my home so we had been visiting for years and gradually fell in love with it all over again, particularly for our new family. When we arrived we got right to work setting up our roaster and roasting space.
My goal is to condense the many experiences I've had to present something unique and distinct. We're going to have lots of fun too.
Thanks for helping me realize my dream.
With the brains of the operation in Seattle. Pic by our friend Ali
All the roasting is done on our 1979 Probat 25 kg or Samiac 10 kg small batch roasters. Read more about our roasting style.
Read more about our sourcing model over at our approach.
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