Guatemala Flor De Cafe

Guatemala Flor De Cafe
Guatemala Flor De Cafe
Load image into Gallery viewer, Guatemala Flor De Cafe
Load image into Gallery viewer, Guatemala Flor De Cafe

Regular price $ 18.50

Unit price per 



only -51 left in stock

Small initiatives can sometimes have massive impacts. The members who make up the Asociación de Desarrollo Flor de Café (ASDEFLOR) used to be subsistence farmers reliant on corn and beans. Most income came from money sent back from people who had migrated to the US, though, since the Asociación have planted coffee, people have been able to stay at their farms and develop financially sustainable businesses.

Even then, however, coffee prices are at dire lows, and ASDEFLOR found that the market rate was starting to drop below their own cost of production. Our import partners at Shared Source were able to create a direct channel for these producers to find buyers in the specialty coffee market rather than bulking all of their coffee. 

Connecting with conscious buyers allows Shared Source to pay double the market rate to ASDEFLOR for their coffee. In an instant, a business that was at risk became financially viable. While the larger scale of coffee export can still be difficult for producers, there are ways to make large impacts through small channels — from ASDEFLOR through Shared Source to Ruby, to you. 

We love this coffee's rich, syrupy body with a variety of fruit overtones, and are thrilled to begin our partnership with the members of ASDEFLOR. 


12 oz / 340 g. 

We roast on Monday, Tuesday, and Thursday. Orders placed by 5:00 p.m. Central Time the day before a roast will ship the following day.

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