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About Us


We are guided by the notion that responsible business can do good and create value for everyone involved, from the producers we work with to our dear and valuable supporters drinking our coffees at home or preparing them in their shops. We are driven to present our menu in a way that celebrates the producer while also making the coffees inviting and accessible for everyday drinking.


With a background in many facets of specialty coffee on the West Coast (LA, Portland & Seattle), we launched our micro roasting business in 2013. Our first roasting space was in the garage of Jared's (founder) family home on 20 acres of rural property in unincorporated Portage County, Wisconsin. We found a niche with quality-driven cafes nationwide and saw a huge response shipping directly to home consumers (thank you!)

In 2015 we moved our operation to nearby Nelsonville, WI, where we found an old warehouse space that would accommodate our growth. We have since renovated the entire 4000+ square foot building and have devoted spaces for coffee storage, shipping, quality control, and roasting.

Check out this Sprudge article for more on how we got our start!    


Each of our coffees is carefully and specifically chosen to represent a glimpse of microclimate, micro-region, and a vignette into a moment in time.

We like our coffees with a little flair and we are proud to celebrate the broad range of beautiful, colorful flavor coffee can have. We focus on celebrating the unique and exciting qualities of each offering.

Our coffees change seasonally based on the harvest cycle of the countries we work in.



Our roasting and customer support headquarters is based in rural Central Wisconsin, in a small town called Nelsonville (population 200). We love this area because of the access to outdoors and recreation, amazing community, wealth of amazing food, farmers, craft breweries, and generally inspiring culture. Our one acre property borders the beautiful and scenic Tomorrow River, the perfect spot for relaxing in nature during coffee breaks.  

Our headquarters cafe is now open at 9489 First St, 54458. It is just steps away from our roastery! Hours are 7-3 Fri-Sun. 


Stevens Point

In May 2019, we opened our first full café and restaurant in nearby Stevens Point, WI! Get Directions here.

For years, we dreamed of opening a comfortable, thoughtfully-designed cafe where guests can enjoy our food and drinks every day in Portage County. 

Our kitchen team makes fresh breakfast and lunch dished, along with scones, breads & more! We pride ourselves on serving almost 100% organic at the cafe along with many locally sourced ingredients. This gives us the ability to serve you fresh and delicious food, while keeping the menu interesting with some rotating, seasonal dishes.

Coffees rotate frequently and we always have an extensive selection of whole bean coffees available for you to take home with you. Take a look at our full menu here.

Ruby Cafe is open 7 days a week from 7am-3pm.




Any other questions? Feel free to send us an email to:

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