About Us


We are guided by the notion that responsible business can do good and create value for everyone involved, from the producers we work with to our dear and valuable supporters drinking our coffees at home or preparing them in their shops. We are driven to present our menu in a way that celebrates the producer while also making the coffees inviting and accessible for everyday drinking.


With a background in many facets of specialty coffee on the West Coast (LA, Portland & Seattle), we launched our micro roasting business in 2013. Our first roasting space was in the garage of Jared's (founder) family home on 20 acres of rural property in unincorporated Portage County, Wisconsin. We found a niche with quality-driven cafes nationwide and saw a huge response shipping directly to home consumers (thank you!)

In 2015 we moved our operation to nearby Nelsonville, WI, where we found an old warehouse space that would accommodate our growth. We have since renovated the entire 4000+ square foot building and have devoted spaces for coffee storage, shipping, quality control, roasting, and also a weekend tasting room. 

Check out this Sprudge article for more on how we got our start!    



Our roasting and customer support headquarters is based in rural Central Wisconsin in a small town called Nelsonville (population 200). We choose to be here because of the access to outdoors and recreation, amazing community, wealth of amazing food, farmers, and craft breweries, and generally inspiring culture. Our one acre property borders the beautiful and scenic Tomorrow River, the perfect spot for gazing during coffee breaks.  

Our headquarters is currently closed to the public due to factors related to Covid-19. Please keep an eye on our social media accounts for any updates.


Stevens Point

In May 2019, we opened our first full café and restaurant in nearby Stevens Point, WI! Get Directions here.

We dreamed for years of opening a comfortable, thoughtfully-designed cafe where guests can enjoy our food and drinks every day in Portage County. 

Our kitchen team makes fresh scones, sweet and savory crepes, salads, soups, and more! Coffees rotate frequently and we always have an extensive selection of whole bean coffees. Take a look at our menu here.

As of May 2021, our Cafe is now open again for indoor dining! We are still continuing to practice increased sanitization measures for the safety of customers and staff.  Thank you for all your support!

Current hours: 7-3 everyday 




Our approach to sourcing is based on some key principles: quality, sustainability, transparency, passion, collaboration, long term relationships.  We work together with coffee producers, exporters, and importer partners to achieve responsible sourcing with an eye to the future.

We believe a successful, sustainable supply chain relies on a personal connection to the coffees and an understanding of the specific and unique challenges coffee producers face. These factors are always growing and changing.

We have visited producers in Nicaragua, El Salvador, Costa Rica, Guatemala, Honduras, Colombia, Kenya, Ethiopia. If you have any questions about specific projects or offerings, please get in touch.


'Harmony' is a guiding philosophy of our roasting approach.

We roast our coffees to a classic medium degree in a way that is intended to balance the unique and distinct flavors of each offering with the dynamic, sweet flavors developed during the roasting process. Our goal is to create roasts that make for easy, consistently tasty results for our customers.

Our brightest coffees will generally be from Africa, while our most syrupy and rich will be from Latin America or specifically our Creamery blend.


Each of our coffees is carefully and specifically chosen to represent a glimpse of microclimate, micro-region, and a vignette into a moment in time.

We like our coffees with a little flair and we are proud to celebrate the broad range of beautiful, colorful flavor coffee can have. We focusing on celebrating the unique, exciting qualities of each offering.

Our coffees change seasonally based on the harvest cycle of the countries we work in.


Any other questions? Feel free to send us an email to: ruby@rubycoffeeroasters.com

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