With a background in many facets of specialty coffee on the West Coast (LA, Portland & Seattle), we launched our micro roasting business in 2013. Our first roasting space was in the garage of Jared's (founder) family home on 20 acres of rural property in unincorporated Portage County, Wisconsin. We found a niche with quality-driven cafes nationwide and saw a huge response shipping directly to home consumers (thank you!)

In 2015 we moved our operation to nearby Nelsonville, WI, where we found an old warehouse space that would accommodate our growth. We have since renovated the entire 4000+ square foot building and have devoted spaces for coffee storage, shipping, quality control, roasting, and also a weekend tasting room. 

Sprudge wrote a piece about us early on that covers some more details, which you can read here.    



Our roasting, fulfillment and tasting room are based in rural Central Wisconsin in a small town called Nelsonville (population 200). We choose to be here because of the access to outdoors and recreation, amazing community, wealth of amazing food, farmers, and craft breweries, and generally inspiring culture.  

Our tasting room is an extension of our roastery and warehouse. It is open Saturdays 8-2 and Sundays 8-noon in Nelsonville, which is 15 minutes outside of Stevens Point, WI and about 2 hours north of Madison, WI. 

At the tasting room you can find limited edition merchandise items as well as some coffee brewing equipment and a wide variety of whole bean offerings. If you have any specific requests, would like to set up a group tour/tasting, etc., please let us know. Adjacent to our tasting room is the beautiful Tomorrow River and also the Nelsonville Sanctuary, a 37 acre wildlife refuge with a hiking trail running through it. We encourage you to add some extra time to your visit to hike the trail or bike on the nearby country roads. 

If you'd like to visit outside of our public hours please let us know and we'll try to accommodate!


Stevens Point

In May 2019 we opened our first full cafe and restaurant in nearby Stevens Point, WI! Directions here. We have dreamed for years of opening a comfortable cafe where guests can enjoy our food and drinks every day in Portage County. 

Our kitchen team makes fresh sweet and savory crepes, salads, soups, and more! Coffees rotate frequently and we always have an extensive selection of whole bean coffees. 

Open daily 7am-5pm. 

Roast and ship schedule

We strive to ship orders as quickly as possible. We roast on Monday, Tuesday, and Thursday. Orders placed by 4:00 p.m. Central Time the day before a roast will be guaranteed to ship the following day. If we have extra coffee and time at the end of a production day we may then fulfill same day orders as we're able. We occasionally adjust this schedule based on holiday shipping restrictions and so on.

***Due to high order volumes from the Covid-19 pandemic, some orders placed on Sunday may be delayed to ship on Tuesday if we have exceeded our production capacity. We are working hard to get your orders shipped as quickly as possible. Thank you for your support and understanding!

Shipping methods

We ship most web orders USPS Priority and most wholesale orders UPS Ground. Please let us know if you have special shipping requests.

We do not adjust or correct any addresses when shipping packages. Please make sure yours is correct before submitting your order for successful shipping service. 

Finding Ruby coffee in your local market 

We are proud to sell to some of the best cafes, markets, restaurants nationwide. We have customers in NYC, Miami, Minneapolis, Madison, Chicago, Seattle, Miami, Gainesville, Tampa, Washington DC, Pittsburgh, and more!

Drop us an email if you'd like to know where to buy nearest you (ruby@rubycoffeeroasters.com). 

Sourcing our coffees 

Our approach to sourcing is based on some key principles: quality, sustainability, transparency, passion, collaboration.  We work together with coffee producers, exporters, and importer partners to achieve responsible sourcing with an eye to the future.

We believe a successful, sustainable supply chain relies on a personal connection to the coffees and an understanding of the specific and unique challenges coffee producers face. These factors are always growing and changing. We have visited producers in Nicaragua, El Salvador, Costa Rica, Guatemala, Honduras, Colombia, Kenya, Ethiopia. If you have any questions about specific projects or offerings, please get in touch.

Roast degree

Our window of roast degree is relatively narrow. Our brightest coffees will generally be from Africa, while our most syrupy and rich will be our Creamery blend.

Our slogan "Colorful Coffees"

Each of our coffees is carefully and specifically chosen to represent a glimpse of microclimate, micro-region, and a glimpse into a moment in time.

We like our coffees with a little flair and we are proud to celebrate the broad range of beautiful, colorful flavor coffee can have. We focusing on celebrating the unique, exciting qualities of each offering rather than trying to have a consistent profile.

Our coffees change seasonally based on the harvest cycle of the countries we work in.


Any other questions? Drop us an email to ruby@rubycoffeeroasters.com. 

Close (esc)


Sign up for our newsletter to get 15% off your first order and updates on coffees, merchandise, and sales.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now