-Wall Street Journal Coffee's Next Generation of Roasters
"One factor driving the proliferation of independent cafes and roasters is that it’s never been easier to source obscure, overlooked coffees. The supply chains that established coffee importers spent years creating—and, in many cases, jealously guarding—are now accessible to small buyers with good taste. And a group of influential wholesale roasters is supplying high-end beans to neighborhood cafes (and even selling directly to customers online). At various coffee shops in Portage County, Wisconsin, you can now find beans hailing from Gitesi—a well-respected washing station in Rwanda, where the coffee seed is removed from its skin and dried—by way of Ruby Coffee Roasters, a local outfit started by former Intelligentsia roaster Jared Linzmeier."
-Thrillist 21 Best Coffee Roasters in the USA
"The best that most small towns can offer in terms of coffee is a fresh pot of diner drip, but Nelsonville, WI isn't most small towns. The 200-person population dot on the map is home to Ruby, the roasting project of an Intelligentsia veteran that in the past two years has worked its way into the hoppers of some of the best coffee shops in the country. The flavor profile skews towards sweet and juicy, with a focus on Kenyan, Ethiopian, and Colombian coffees, and beans come from a host of other Latin American producers with which Ruby's developed personal relationships that will bear brewable fruits for years to come."
-Epicurious 18 Roasters You Need to Know About
"What happens when a former Intelligentsia roaster heads back from the sunny traffic of LA to his native Wisconsin, with carte blanche to build whatever kind of roastery he wants on his family land? Magic, apparently, in the form of constantly excellent beans from Ruby Coffee, whose Amherst Junction, WI operation turn out aptly nicknamed "colorful coffees" with a focus on freshness and careful roasting. One of the best!"
-Sprudge: A Trip to Ruby Coffee Roasters in Rural Wisconsin
"What’s surprising about Ruby isn’t so much that Linzmeier—a veteran of Intelligentsia Coffee in Los Angeles and Caffe Ladro in Seattle—has built a successful, quality-driven small coffee business in the deer fields of Wisconsin, but rather that he’s built such a nationally respected brand so physically far away from most of his customers. Linzmeier estimates that, incredibly, only about a third of his business at the moment comes from within the state of Wisconsin. Offering a stable of seasonal, market-priced specialty coffees in an existing (or saturated) market like Portland, OR, or Brooklyn, is one thing. Doing it out of a barn in Amherst, Wisconsin (population 1,042) is quite another."
-Honorable Mention along with the Seven Most Influential Roasters in the USA
-Legalzoom A Colorful Coffee Success Story
-Sprudgie Award for Best Subscription 2015
"When I was looking for a coffee subscription earlier this year for great beans I couldn’t get readily in New York City, Ruby came immediately to mind. Being able to peek into a window of a new roaster that has the freedom to both experiment and, well, be themselves while creating a brand that’s both local and international is exciting. And the coffees? Well-selected, lovingly roasted, and delicious in the cup. We’re awarding them best subscription because, chances are, you’re too far from Amherst Junction to pick up a fresh-roasted bag yourself. But also because we’ve been nothing but impressed by Ruby’s ability to make a great name for itself in spite—or perhaps because—of its geography."